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Tips & strategies for getting the most from your PPC campaigns

AdWords MCC Keeps Opening An Account in Express Mode – Workaround

February 19, 2016 By John King 1 Comment

So this is a very niche post, and will probably only affect a tiny % of people who use AdWords.

But… if you’re one of these people who has experienced this problem, then it may help.

Recently I added a new account to my MCC, as I do often, but this time the account kept opening in AdWords Express.

I thought it might just be an accident, but each time I opened it, up came Express.

I should really call up Google and see if they can fix it. But right now things are hectic, so here’s a workaround I’ve used – and you could too if this affects you.

So here’s what I get when opening the account.

step 1

What you can then do, is to take a normal AdWords URL:

step 7

And then transplant that over this section of the Express URL (keeping the rest the same):

step 6

This will then take you into the normal AdWords interface. Done!

New Facebook Pixel & Shopify – How to Setup Conversion Tracking

November 7, 2015 By John King 51 Comments

Edit: When I first wrote this article, it was necessary to manually implement the Facebook tracking pixels. However, since then, Shopify has made the process really simple!

You can simply take your Facebook pixel ID, and paste it into the Shopify Admin.

The section you’re looking for is currently located at Sales Channels > Online Store > Preferences. Scroll down to this section and paste your pixel ID in:

Screen Shot 2016-07-29 at 16.23.44

Shopify’s article has more information on the process, and how their implementation works!

Old Article:

Implementing Facebook’s new tracking pixel on your Shopify store is relatively straightforward, like anything, once you know how.

[Read more…]

Measuring Facebook View-through Conversions

July 30, 2015 By John King 11 Comments

As marketers, we know that a view-through-conversion is not the same as a click through conversion.

With view through conversions, the user may not have even consciously seen the advert before they returned to the website to convert.

[Read more…]

How to link Unbounce data to Google Sheets using Zapier

June 1, 2015 By John King Leave a Comment

Previously I wrote about how to pass AdWords keyword data through to your Unbounce landing page. This is a great way of linking up keywords with landing page form submissions. The next step to this is to pipe that data into a spreadsheet for easier analysis. The goal being to build up a picture of which keywords drive good leads and which drive junk leads. [Read more…]

How to pass AdWords keywords through to Unbounce forms

May 31, 2015 By John King 1 Comment

Tools such as Unbounce and LeadPages are great for quickly building landing pages that convert. Recently I’ve been doing a lot of work with Unbounce and wanted to share some tips that could help your campaigns. [Read more…]

How to setup Bing Revenue and Conversion Tracking in Shopify (Updated for 2018)

May 30, 2015 By John King 32 Comments

Bing Revenue Tracking in Shopify

Recently I setup Bing Product ads for a client and was blown away by the performance. Conversions at 1/6 cost of Google Shopping! If you use Google Shopping in the US, and you’re not currently running Bing product ads, I recommend you test them out. [Read more…]

PPC Account Managers = Factory Workers. Improving The Agency Business Model

May 11, 2015 By John King 2 Comments

When I walked in to my first PPC agency I saw a sea of employees at their desks, and my initial thought was; this looks like a modern day factory. [Read more…]

Track Instagram Referrals to your Shopify site in Google Analytics

May 7, 2015 By John King 16 Comments

You may have noticed traffic from Instagram isn’t showing up (as much as it should) within your Google Analytics reports.

This is because Instagram on the phone doesn’t open profile links natively, instead it passes them to your browser, which opens them directly.

The result being that this traffic appears in GA under ‘direct referrals’ – with no attribution towards Instagram.

Fortunately, there’s a way round this.
[Read more…]

How to setup AdWords Dynamic Remarketing for Shopify

April 20, 2015 By John King 64 Comments

Google Shopping is dynamite for eCommerce. For many Shopify stores its their top performing traffic source. However if you’re running Shopping and not running dynamic remarketing… you’re missing out! [Read more…]

Adding Autocomplete to the Shopify Search Bar & Improving the Results Page

April 12, 2015 By John King 7 Comments

By default, the shopify site search functionality is nothing to write home about. There’s no autocomplete on the search bar, and the search results look somewhat basic. [Read more…]

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