https://ppcwins.com/Tips & strategies for getting the most from your PPC campaignsen-US https://ppcwins.com/sumome-page-speed/https://ppcwins.com/sumome-page-speed/Tue, 08 Jan 2019 15:27:40 +0000I'm a big fan of SumoMe's Scroll Box functionality - it's a non-invasive method of collecting emails for your site - and I've yet to find a good… https://ppcwins.com/amazon-ppc-guide/https://ppcwins.com/amazon-ppc-guide/Wed, 06 Jun 2018 19:12:19 +0000Amazon PPC is great way to boost your products exposure. The first, initial benefit, is a boost in sales. Allowing you to rank for keywords you wouldn't… https://ppcwins.com/get-google-shopping-stars-free-ecommerce-store-aka-seller-ratings/https://ppcwins.com/get-google-shopping-stars-free-ecommerce-store-aka-seller-ratings/Mon, 18 Sep 2017 23:02:55 +0000Hey folks! Want to share some exciting news for eCommerce owners. Google recently opened up a program called 'Customer Reviews'. It allows store owners to… https://ppcwins.com/track-roas-adwords-return-ad-spend/https://ppcwins.com/track-roas-adwords-return-ad-spend/Sun, 07 May 2017 21:12:15 +0000This is a quick post to cover ROAS in Google AdWords. When it comes to selling things on AdWords, there's two things you really want to optimize for… https://ppcwins.com/supermetrics-review-save-time-analyzing-reporting-ppc-campaigns/https://ppcwins.com/supermetrics-review-save-time-analyzing-reporting-ppc-campaigns/Mon, 20 Mar 2017 15:54:09 +0000In this Supermetrics Review I cover the HOW & WHY I chose Supermetrics over the other options for both my PPC management & client reporting needs. Much of this comes down to time vs money. By saving time manually pulling data from other places, I can maximise the amount of energy put into analysis & optimization. https://ppcwins.com/setup-adwords-conversion-tracking-shopify/https://ppcwins.com/setup-adwords-conversion-tracking-shopify/Wed, 02 Nov 2016 03:41:43 +0000Its very useful, when you're running AdWords campaigns, to correctly track conversions (conversions in eCommerce generally = sales). If you don't do this… https://ppcwins.com/amazon-backend-keywords-optimize-maximum-product-exposure/https://ppcwins.com/amazon-backend-keywords-optimize-maximum-product-exposure/Fri, 15 Jul 2016 13:42:29 +0000Amazon backend keywords provides up to 5,000 characters to customize. But how best to use them? What you don't want to do, is to think of these backend… https://ppcwins.com/google-analytics-virtual-pageviews-setup/https://ppcwins.com/google-analytics-virtual-pageviews-setup/Sat, 25 Jun 2016 14:51:19 +0000Google Analytics virtual pageviews have a whole bunch of uses. Recently I was setting them up for this blog, in order to track some outbound links, and… https://ppcwins.com/acos-advertising-cost-sales-mean-amazon-fba/https://ppcwins.com/acos-advertising-cost-sales-mean-amazon-fba/Sat, 25 Jun 2016 11:07:54 +0000Advertising Cost of Sales (ACoS) is a term used by Amazon for their sponsored ads. ACoS is not common PPC jargon, so don't be surprised if you haven't… https://ppcwins.com/adding-facebook-pixel-addtocart-viewcontent-lead-etc-shopify/https://ppcwins.com/adding-facebook-pixel-addtocart-viewcontent-lead-etc-shopify/Mon, 28 Mar 2016 00:23:19 +0000Previously I wrote about how to setup Facebook conversion tracking on Shopify using the new pixel. To keep the article simple, I left out discussion of…