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Amazon Keywords (Backend) – How to Optimize

July 15, 2016 By John King Leave a Comment

Amazon backend keywords provides up to 5,000 characters to customize. But how best to use them?

Backend keywords

What you don’t want to do, is to think of these backend keywords like the old <meta> keyword tags in HTML, and just try stuffing everything you can think of into them.

You want to ensure your main Amazon keywords are in at least your product name, features (bullet points) or description

Especially your money keywords. For example, if you sold garlic presses, you’d want to prioritize putting popular keywords like ‘garlic press’, ‘garlic mincer’ and ‘garlic squeezer’ into your listing.

At which point, the backend keywords should be for any keywords you don’t have in your listing. There’s no need for duplicates.

Amazon explains this via the help section of their site:

Amazon Backend Keywords - Explanation for usage

Amazon’s take on backend keywords – see more

 

Filed Under: eCommerce

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