Category: eCommerce

Amazon backend keywords provides up to 5,000 characters to customize. But how best to use them?

What you don’t want to do, is to think of these backend keywords like the old <meta> keyword tags in HTML, and just try stuffing everything you can think of into them.

You want to ensure your main Amazon keywords are in at least your product name, features (bullet points) or description

Especially your money keywords. For example, if you sold garlic presses, you’d want to prioritize putting popular keywords like ‘garlic press’, ‘garlic mincer’ and ‘garlic squeezer’ into your listing.

At which point, the backend keywords should be for any keywords you don’t have in your listing. There’s no need for duplicates.

Amazon explains this via the help section of their site:

Edit: When I first wrote this article, it was necessary to manually implement the Facebook tracking pixels. However, since then, Shopify has made the process really simple!

You can simply take your Facebook pixel ID, and paste it into the Shopify Admin.

The section you’re looking for is currently located at Sales Channels > Online Store > Preferences. Scroll down to this section and paste your pixel ID in:

Shopify’s article has more information on the process, and how their implementation works!

Old Article:

Implementing Facebook’s new tracking pixel on your Shopify store is relatively straightforward, like anything, once you know how.

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Recently I setup Bing Product ads for a client and was blown away by the performance. Conversions at 1/6 cost of Google Shopping! If you use Google Shopping in the US, and you’re not currently running Bing product ads, I recommend you test them out. (more…)

You may have noticed traffic from Instagram isn’t showing up (as much as it should) within your Google Analytics reports.

This is because Instagram on the phone doesn’t open profile links natively, instead it passes them to your browser, which opens them directly.

The result being that this traffic appears in GA under ‘direct referrals’ – with no attribution towards Instagram.

Fortunately, there’s a way round this.
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