Amazon PPC is great way to boost your products exposure. The first, initial benefit, is a boost in sales. Allowing you to rank for keywords you wouldn't otherwise appear for in the search results. The second benefit, is that these additional … Read More
Recent Posts
Get Google Shopping Stars FREE for your eCommerce Store (Aka Seller Ratings)
Hey folks! Want to share some exciting news for eCommerce owners. Google recently opened up a program called 'Customer Reviews'. It allows store owners to collect customer reviews, which can later be used as 'seller ratings'. Allowing you to … Read More
How to Track ROAS in AdWords (Return on Ad Spend)
This is a quick post to cover ROAS in Google AdWords. When it comes to selling things on AdWords, there's two things you really want to optimize for, sales volume, and return on ad spend. You want to get as many sales as possible (volume), but you … Read More
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Supermetrics Review – Save Time Analyzing & Reporting on Your PPC Campaigns
Supermetrics can be an incredibly useful tool for both account management and client reporting. It’s a very time efficient way to compile all your marketing data into Google Sheets, and monitor performance at a glance. In this article I’m going to … [Read More]
How to setup AdWords Conversion Tracking for Shopify
Its very useful, when you're running AdWords campaigns, to correctly track conversions (conversions in eCommerce generally = sales). If you don't do this, its hard to optimize your campaigns and make more $$$. In this post I'm going to show you … [Read More]
Amazon Keywords (Backend) – How to Optimize
Amazon backend keywords provides up to 5,000 characters to customize. But how best to use them? What you don't want to do, is to think of these backend keywords like the old <meta> keyword tags in HTML, and just try stuffing everything … [Read More]
Google Analytics Virtual Pageviews – How to Setup
Google Analytics virtual pageviews have a whole bunch of uses. Recently I was setting them up for this blog, in order to track some outbound links, and thought it was worth sharing how to do this. The main uses I can think of are: To track … [Read More]
What is ACoS – Advertising Cost of Sales – What does it mean? Amazon FBA
Advertising Cost of Sales (ACoS) is a term used by Amazon for their sponsored ads. ACoS is not common PPC jargon, so don't be surprised if you haven't heard of it. The easiest way to think about ACoS is this. Once you have your products profit … [Read More]
Adding Facebook Pixel AddToCart or ViewContent Actions for Shopify
Previously I wrote about how to setup Facebook conversion tracking on Shopify using the new pixel. To keep the article simple, I left out discussion of other actions that you can track. Taking the 80:20 approach, the MAIN thing you want to get … [Read More]
