Google Shopping is dynamite for eCommerce. For many Shopify stores its their top performing traffic source. However if you’re running Shopping and not running dynamic remarketing… you’re missing out!
You spend great deals of money getting customers to your store in the first place, and should they not purchase from your store immediately (maybe they need time to think about the purchase), that’s potentially wasted spend.
But with dynamic remarketing you can show them customised ads as they browse the net, keeping your brand and product at the forefront of their thoughts (unless they’re using ad block!).
These ads are waaaay better than standard remarketing… because they show products your potential customer is actually interested in.
Great! I want more sales… So how do I set up AdWords dynamic remarketing?
In the below video I cover the ins and outs for those with a Shopify store:
At about 3 minutes I talk about inserting liquid variables into the remarketing code to make it work. Below is the most up to date code snippet I’m using. Add it to your template.liquid file only:
You’ll notice above that if you’re using the Google Shopping App the ecomm_prodid changes based upon the stores location. If you’re running a store in a geography not mentioned above, you can get the two letter country code from the product id in merchant centre.
For the payment confirmation page URL use
I hope that helps, and all makes sense. Should you have any questions, leave me a comment or get in touch.
Edit: I’ve noticed from the comments that some people are mixing up AdWords Dynamic Remarketing (which I’m teaching above) with Google Analytics Dynamic Remarketing. Google Analytics is a different thing, that requires a different setup. If you see something like this, ignore it:
It requires code like the below (amongst other things):
Google Analytics Dynamic Remarketing is more powerful though.
With AdWords, your targeting is limit to URLs. With Analytics, you can target by anything you can create a segment for, including demographics.
Small to medium size sites don’t really need the functionality… there’s arguably not enough traffic to make it worthwhile.
But large ones site could utilise it. Perhaps I’ll do a post on it at a later date.
Edit: If you’d like help getting this setup, see the work with me page.