PPC Wins

Author: John King

  • AdWords MCC Keeps Opening An Account in Express Mode – Workaround

    AdWords MCC Keeps Opening An Account in Express Mode – Workaround

    So this is a very niche post, and will probably only affect a tiny % of people who use AdWords.

    But… if you’re one of these people who has experienced this problem, then it may help.

    Recently I added a new account to my MCC, as I do often, but this time the account kept opening in AdWords Express.

    I thought it might just be an accident, but each time I opened it, up came Express.

    I should really call up Google and see if they can fix it. But right now things are hectic, so here’s a workaround I’ve used – and you could too if this affects you.

    So here’s what I get when opening the account.

    step 1

    What you can then do, is to take a normal AdWords URL:

    step 7

    And then transplant that over this section of the Express URL (keeping the rest the same):

    step 6

    This will then take you into the normal AdWords interface. Done!

  • New Facebook Pixel & Shopify – How to Setup Conversion Tracking

    New Facebook Pixel & Shopify – How to Setup Conversion Tracking

    Edit: When I first wrote this article, it was necessary to manually implement the Facebook tracking pixels. However, since then, Shopify has made the process really simple!

    You can simply take your Facebook pixel ID, and paste it into the Shopify Admin.

    The section you’re looking for is currently located at Sales Channels > Online Store > Preferences. Scroll down to this section and paste your pixel ID in:

    Screen Shot 2016-07-29 at 16.23.44

    Shopify’s article has more information on the process, and how their implementation works!

    Old Article:

    Implementing Facebook’s new tracking pixel on your Shopify store is relatively straightforward, like anything, once you know how.

    (more…)

  • Measuring Facebook View-through Conversions

    Measuring Facebook View-through Conversions

    As marketers, we know that a view-through-conversion is not the same as a click through conversion.

    With view through conversions, the user may not have even consciously seen the advert before they returned to the website to convert.

    (more…)

  • How to link Unbounce data to Google Sheets using Zapier

    How to link Unbounce data to Google Sheets using Zapier

    Previously I wrote about how to pass AdWords keyword data through to your Unbounce landing page. This is a great way of linking up keywords with landing page form submissions. The next step to this is to pipe that data into a spreadsheet for easier analysis. The goal being to build up a picture of which keywords drive good leads and which drive junk leads. (more…)

  • How to pass AdWords keywords through to Unbounce forms

    How to pass AdWords keywords through to Unbounce forms

    Tools such as Unbounce and LeadPages are great for quickly building landing pages that convert. Recently I’ve been doing a lot of work with Unbounce and wanted to share some tips that could help your campaigns. (more…)