Recently I setup Bing Product ads for a client and was blown away by the performance. Conversions at 1/6 cost of Google Shopping! If you use Google Shopping in the US, and you’re not currently running Bing product ads, I recommend you test them out. [Read more…]
PPC Account Managers = Factory Workers. Improving The Agency Business Model
When I walked in to my first PPC agency I saw a sea of employees at their desks, and my initial thought was; this looks like a modern day factory. [Read more…]
Track Instagram Referrals to your Shopify site in Google Analytics
You may have noticed traffic from Instagram isn’t showing up (as much as it should) within your Google Analytics reports.
This is because Instagram on the phone doesn’t open profile links natively, instead it passes them to your browser, which opens them directly.
The result being that this traffic appears in GA under ‘direct referrals’ – with no attribution towards Instagram.
Fortunately, there’s a way round this.
[Read more…]
How to setup AdWords Dynamic Remarketing for Shopify
Google Shopping is dynamite for eCommerce. For many Shopify stores its their top performing traffic source. However if you’re running Shopping and not running dynamic remarketing… you’re missing out! [Read more…]
Adding Autocomplete to the Shopify Search Bar & Improving the Results Page
By default, the shopify site search functionality is nothing to write home about. There’s no autocomplete on the search bar, and the search results look somewhat basic. [Read more…]